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None the less, it is against Facebook’s terms of service to set up a personal account using a business name, or to use a personal account for business. ( Lil Miss Hot Mess was “beyond thrilled”.) The only concession is that – following protests from drag queens, among others – Facebook now allows people to use the names they use in real life, even if they are not their birth names. This fundamental concept was maintained as Facebook expanded to other universities, schools and colleges, then to work networks, and eventually to everyone aged 13 and over. It was based on the idea of connecting real people in real time, and users’ identities were based on their university email address. Photograph: Rick Friedman/Corbis via Getty Imagesįacebook was launched in 2004 as a social networking website, initially for students at Harvard University. Personal profiles v business pagesįacebook creators Mark Zuckerberg and Chris Hughes Large corporations have other ways to generate a following, but friends do it without you having to pay for it.

Your friends are most likely to Like your business page, most likely to comment, and most likely to recommend it to their friends. In general, I think Friends is the best setting for small and personal businesses, assuming you are active on Facebook. You don’t need to delete your personal profile if only you can see it. The section on “ Who can see my stuff?” provides options from “Public” to “Friends” to “Only me”. Click the down arrow in the top right, select Settings and then Privacy. However, you can always set Facebook’s privacy control to restrict access to your personal page. Please know that the Personal Profile must represent a real person and can not have the name of a business.”

In an online answer, Jade from the Facebook Help Team says: “We will never release your name to the general public stating that you are linked to the Page.